Where to Begin

Let's delve into an often-overlooked entry point into the business world, one that is arguably the most underrated: knowledge and professional expertise.

These elements are fundamental to many of the world’s most innovative companies. Numerous successful entrepreneurs honed their skills while employed by others. By developing their expertise and establishing credibility, they sought out opportunities to address business challenges. They formed partnerships to bolster their ideas, and when the time was right, they launched their own ventures. Their initial clients often included former employers or sectors they had previously served, and sometimes they targeted markets that their previous companies had overlooked.

To clarify this concept, let's look at the journey of Apple’s co-founders, Steve Jobs and Steve Wozniak. Their friendship began at Hewlett Packard (HP), and soon after, they embarked on a project with Atari, where Jobs worked on a game, while Wozniak assisted in designing a circuit for it. A few years later, they founded Apple, even while Wozniak was still employed at HP. The design for the original Apple computer was initially pitched to HP, which declined the opportunity. The rest is history, as we know.

Reflect on your own knowledge and expertise. Have you recognized any issues that require solutions? Do you possess ideas that may not align with your current employer’s goals but are still valuable? You could be onto something significant.

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