A Journey from Pink to Blue: Embracing My Brand Identity
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Chapter 1: The Shift in Brand Colors
Two years ago, I fully committed to my freelance career, stepping away from traditional employment. Exhausted from being told what to do by others, particularly in a male-dominated environment, I decided to take charge of my own journey.
At that time, I was also grappling with significant PTSD from past experiences at work. I realized that I wanted to escape the confines of being managed, especially by men.
A common piece of advice suggested that to appeal to a female audience, one should use pink and pastel hues. This notion influenced my choice to adopt pink for all my branding, as I believed it would help draw in female clients. Perhaps part of me wanted to deter male clients altogether.
In essence, my goal was to cultivate a primarily female clientele. Consequently, I branded my website, social media, and marketing materials with a soft pastel pink, as illustrated in the image below.
Reflecting on a quote I once encountered, it now resonates with me in a profoundly different way than it did back then.
In hindsight, I wish I had disregarded the suggestion of using pink to attract women from the beginning. While I did manage to land one female client during this phase, my most significant client was not female. I came to the realization that I needed colors that authentically represented me, and pink simply didn't align with my identity.
As I transitioned from being a Virtual Assistant to focusing on Content Writing, I revamped my color scheme to better reflect my true self. Since childhood, I have always favored shades of blue. Interestingly, I found myself envious of other business owners who utilized blue in their branding while I was stuck with pink.
When I launched my newsletter (currently on hold as I navigate my future plans), I opted for a shade of blue that I absolutely adore.
Section 1.1: Choosing the Right Brand Colors
If you're unsure about selecting brand colors for your business, consider asking yourself this question: Who am I?
Visualize the colors that resonate with your personality and the aspirations of your business. The colors you naturally gravitate toward often reveal your deepest objectives.
Subsection 1.1.1: Understanding Color Associations
When choosing colors, consider their associations:
- Pink: Often linked to innocence, healing, and tranquility, pink is widely regarded as a feminine color and is frequently seen in industries such as cosmetics, food, and children's products.
- Blue: This color represents inspiration, wisdom, creativity, and harmony. Interestingly, blue is a favorite among both genders and is prevalent in healthcare, technology, automotive, and finance sectors.
- Red: Known for evoking strong emotions, red is tied to love, power, and intensity. It’s commonly used in arts, media, professional services, and retail.
- Orange: Associated with joy, energy, and creativity, orange conveys confidence and is often seen in entertainment, design, and food industries.
- Green: Symbolizing growth and environmental awareness, green is linked to balance and positive transformation, frequently adopted by sustainable brands.
- Purple: This color embodies wisdom, dignity, and mystery. Lighter shades have a feminine touch, while brighter purples often symbolize wealth, commonly used in spirituality, food, and beauty sectors.
Section 1.2: Finding Your Preferred Colors
Ultimately, it's crucial to choose brand colors that you genuinely like. If a color doesn't resonate with you, it’s best not to impose it on your brand.
For me, blue signifies wisdom and harmony, aligning with my identity as a proud Ravenclaw (blue and bronze).
I regret trying to exclude men from my professional circle due to past discomforts. Fortunately, I have since encountered many wonderful men who have shown me that not all men are problematic, and some can be excellent collaborators.
Ironically, I found working solely with women quite unappealing, as the constant gossip was overwhelming. I initially enjoyed the company of predominantly men—until I didn’t.
Ultimately, I learned that both genders present their own challenges, highlighting the necessity for balance and harmony in the workplace, which is precisely what the color blue represents.
Chapter 2: Embracing Change and Growth
In the video titled "How To Change The Color of an Imported Logo in Canva," you'll discover practical steps for modifying your brand elements to align with your new color scheme.
The video "How to Change Image Colors in Canva to Match Your Brand Colors!" provides insights on how to ensure your visuals reflect your brand's identity accurately.